Looks like fast-food Burrito staple Chipotle had decided to take a leadership stance in the lovacore movement. According to the Associated Press:
This summer, Chipotle is purchasing 25 percent of at least one produce item for each of its stores from small and mid-sized farms located within about 200 miles. Those purchases could include lettuce, onions and peppers.
Organic beans, avocados and herbs grown only on a large scale in certain climates won't be part of the program.
Fine dining chefs have long sought ingredients from nearby farmers, but Chipotle is moving that philosophy to a growing quick-service chain.
"It's going to open up the practice of knowing where food comes from to a wider variety of people," said Kate Evanishyn of Slow Food USA, which believes in food production that treats the environment, animals, human health and workers well.
Why do I have a feeling that Burger King, McDonald's and Taco Bell won't be following suit?
If you remember McDonalds had a huge share in Chipotle. Have you looked at their board...yep. I'm sure McDonalds will follow suit.
Posted by: joaquin ochoa | June 24, 2008 at 01:33 PM
I live walking distance from the original Chipotle (still there :) ) and am not surprised they have made this move, good lads that they are.
Mac & Don's may have HAD a share once, but I doubt they will follow suit
Posted by: Rita Sokolowski | June 30, 2008 at 04:24 PM