This stuff isn't just good: it is fish butter.
It is fish butt-aaah. (Emphasis on the "butt" if you throw in too many bagels schmeared with Ben's Cream Cheese on the side, along with a dozen house-baked Chocolate Babka Muffins.)
And, if Shelsky's is out of the New Catch Holland Herring (it has a ridiculously small season), they have plenty of other herring to offer. I'm a bit leery of the Fiery Jamaican Jerk Herring, but the French Oak-Smoked Herring has been known to illicit oohs and aahs from yours truly.
Then there is their righteous Smoked Whitefish Salad, smoked salmon options that run the gamut from Irish Double-Cured Organic Salmon to House-Cured Szechuan Kung Pao Salmon to classic Belly Lox, and let's not forget faves like Sable, Fancy Lake Sturgeon and Bering Cisco.
And, if you're inept at piling all of these tasty trappings onto a bagel, they have experts there who can do it for you, with a hunger-inducing menu of sandwiches like the Fancy Pants, featuring the above-mentioned Fancy Lake Sturgeon, as well as House-Cured Gravlax, Ben’s Cream Cheese, Tomato and Red Onion served on a Bagel or Bialy.