I'm not usually one to pay attention to advertisements when it comes to selecting a bottle of wine. But the new promotional posters for Cotes du Rhone caught my eye, due in no small part to an invitation to a celebratory fête -- a party at the Lower East Side's New Museum for the campaign.
The ying-yang message of these new ads wasn't exactly subtle.
Wear a folksy ethnic necklace or a spectacular diamond-encrusted piece? No matter your style, both go with a glass of Cote du Rhone!
Denim jacket or tuxedo? Jeans or elegant red dress? The perfect wine for either occasion!
Pepperoni pizza or a gourmet steak dinner? The choice for both is clearly Cotes du Rhone!
So, I had to ask myself: Why, oh why, was the entire event space stylishly decked out, featuring glamazon severs and an array of elegant hor d'oeurves?
Somewhere along the line, it seems that the intended brand messaging went awry.
Then again, maybe I just simply didn't warrant an invite to the second half of the event -- held around the corner at a casual dive with everyone wearing ethnic jewelry, denim jackets and jeans, while downing greasy slices of pizza from Domino's.